Google AdMob & AdManager Updates

Leverage Publisher Provided Signals for Higher Ad Revenue

Must Try Ad Formats To Boost Revenue

Blog

High Engagement Ads Now Live on Google Ad Manager

27th March 2025

Looking to monetize your engaged audience? Google’s high engagement ads which was in beta for a while is now ready to serve all eligible inventories. High Engagement Ads (HEA) give publishers more control over ad experiences. These ads help boost user-engagement and improve ad performance. By enabling High Engagement Ads,

Google’s Latest Gambling Publisher Policy Update

26th March 2025

The Internet is free, but certain content in specific geographies is restricted to maintain high-quality, brand-safe advertising. This allows users to have a good browsing experience and also ensures that the content upholds advertiser trust. Google keeps updating its policy to ensure safety and provide better definitions for advertisers. Google

What are Publisher Provided Identifier?

12th March 2025

Publishers have seen the end of third-party cookies coming for a couple of years now. Google initially planned to phase them out by 2022, then pushed it to 2024, and now? The full deprecation is delayed yet again to early 2025. The reason? Industry concerns, regulatory hurdles, and a lot

Publisher Provided Signals: Everything You Need To Know

10th March 2025

For years, third-party cookies have powered digital advertising, helping publishers and advertisers serve targeted ads. However, with growing privacy concerns and stricter regulations, these cookies are being phased out. This shift leaves publishers facing a critical question: How can they continue delivering relevant ads without relying on third-party cookies? Without

Now Set eCPM Floors in a Mediation Group to Boost Ad Revenue

28th February 2025

Are you looking to maximize the revenue from your ad units? You can now optimize pricing by setting eCPM floors for your ad units. Google has rolled out this update in the mediation group and as part of an A/B test. Setting an eCPM floor price ensures that it is

Maximize Rewarded Video Ad Performance With These Tips

26th February 2025

Rewarded video ads can significantly boost engagement and revenue, but only when implemented effectively. Below, we have discussed these strategies in detail. Continue reading. 1. The Power of the Right Incentives Let’s say you need one desperate move to finish that level on a puzzle game, but there aren’t any

Google AdMob & AdManager Updates

Blog

Categories