For app publishers, growing revenue is often challenging. But at such uncertain times, in-app advertising has emerged as a reliable solution. By placing ads inside apps, publishers can monetize their audience. Besides, the app is available for free download. With…
Google has announced updates to its AdMob mediation platform earlier this month. App publishers will be happy to learn that AdMob has added new bidding partners and enhanced their monetization tools. Reports also suggest an expanded bidding support from multiple…
As app developers seek better yield and efficiency from in-app ads, understanding how waterfall mediation works is important. With average per capita ad spend in the in-app advertising market projected to hit $49.93 in 2025, there’s real money at stake…
In 2022, mobile advertising spending reached a record $327.1 billion globally—a 17.2% jump over the previous year. And it’s not slowing down. Ad spending for In-app advertising market worldwide is forecasted to reach US$ 390.04 in 2025. You know now…
If you want to monetize a mobile app, merely displaying ads will not cut it anymore. You must time your ads for the best possible payout. With in-game advertising revenue projected to reach $124.45 billion in 2025 and expected to…
As of October 2024, around 97% of Android apps and 95.27% of iOS apps were free. Most of these apps rely on ads to make money, and app developers are always on the lookout for ways to improve their ad revenues. AdMob is the…
