Google AdMob & AdManager Updates

Now Set eCPM Floors in a Mediation Group to Boost Ad Revenue

Optimize Google Ad Manager With These Simple Fixes

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AI Generated Interactive Reports for Google Ad Manager in Beta

25th April 2025

Google recently rolled out Interactive Reports for all publishers on Ad Manager. This feature allows publishers to bypass the traditional way of reporting and create interactive reports for metrics that matter to them. Traditional reports had a one-size fits all approach which isn’t ideal for every publisher. With Interactive reports,

Ad Mediation Platforms Explained

24th April 2025

In 2022, mobile advertising spending reached a record $327.1 billion globally—a 17.2% jump over the previous year. And it’s not slowing down. Ad spending for In-app advertising market worldwide is forecasted to reach US$ 390.04 in 2025. You know now that if you’re a publisher looking to make the most

Interactive Reports Now For All Ad Manager Publishers

17th April 2025

Traditional reports are great for showing numbers, but it has always been challenging to explore and understand the data better. The lack of customizations and the challenge of limited insights are now solved with interactive reports. What Are Interactive Reports In Ad Manager? Interactive Report is a versatile reporting tool

Maximize Mobile Ad Revenue: A Guide to Ad Mediation

28th March 2025

If you want to monetize a mobile app, merely displaying ads will not cut it anymore. You must time your ads for the best possible payout. With in-game advertising revenue projected to reach $124.45 billion in 2025 and expected to grow at a CAGR of 8.02% (2025-2029) to $169.41 billion

Google AdMob & AdManager Updates

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