Google recently rolled out Interactive Reports for all publishers on Ad Manager. This feature allows publishers to bypass the traditional way of reporting and create interactive reports for metrics that matter to them. Traditional reports had a one-size fits all approach which isn’t ideal for every publisher. With Interactive reports, publishers can shortlist the metrics that matter to them the most and track them effectively.
Creating Interactive reports on Google Ad Manager is easy, but now you can leverage AI to generate the report for you. Google Ad Manager now gives you two ways of generating an interactive report,
- Enter a prompt that describes the type of report you want
- Publishers can select from one of the prompts available
Based on the input GAM generates several reports and publishers can select the one that meets their requirements. Publishers can also make changes to generated reports.
Google Ad Manager also generates related reports and you can also check the ones the meet your needs.
Ad manager can interpret metrics, dimensions, time periods, sorting, filtering and comparisons while creating an interactive report.
You can also ask the AI questions about your data and it will provide answers in natural language.
To generate an AI powered interactive report in Google Ad Manager, follow these steps.
- Sign in to Google Ad Manager
- Click Reporting, and then interactive reports.
- You’ll see a “Help me generate a report” section at the top of the page. You can either enter your prompt in the text box or select one of the predefined prompts in the boxes underneath.
- Based on your input query either a single report or multiple related reports will be generated. Click Run Report on a generated report.
- After the report is run, you can name it, and change the layout.
- You can provide Google feedback on AI generated reports by using the thumbs up or thumbs down
How to create a prompt for interactive report in GAM?
Google has suggested certain ways that can be used to create a prompt. The AI accepts keywords such as “impressions” “inventory type”, “line items”. Here are a few examples provided by Google.
| Example | Type |
| “Analyze ad requests by programmatic channel” | Command |
| “CTR, device category” | Keywords |
| “Monthly ad unit report” | Date range |
| “What is the total revenue by line item?” | Question |
| “Did any order have a CTR greater than 10% last week?” | Metric filter (such as CTR) |
| “Performance in the United States” | Dimension filter (such as country) |
| “Compare total CPC revenue by demand channel from last month to the same month last year.” | Comparison |
| “Show impressions by ad unit, sorted by impressions and descending” | Sorting |
You can create your own prompt based on your requirement to generate a report. You can also make changed to the report after it is run by adding other dimensions and metrics.
