It is a common misconception that all Google Certified Publishing Partners (GCPPs) provide the same level of quality and service. But the truth is that not all GCPPs are equal. Google uses a rating system to score each GCPP across three critical areas. Yieldmonk has attained the highest score, a full 100% in this evaluation.
How Does Google Score Publishing Partners?
Each partner that secures a GCPP badge is periodically evaluated for their actual performance on a 17-point scale that evaluates their contribution to the ecosystem. Let us understand the three critical areas.
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Quality Score
Google measures the quality sent by these publishing partners, specifically monitoring the percentage of Invalid Traffic and Termination sent over a fixed tenure. While the global average for this measure is 2.37/3, Yieldmonk has secured a perfect 3/3 in this evaluation.
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Growth Score
This measures how well a partner grows during the evaluation period. It focuses on new inventory the partner has onboarded, the retention rate, and year-over-year revenue growth. YieldMonk has scored 6/6 here, outperforming the global average of 3.81/6.
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Advertiser Score
The most vital score in the evaluation, it measures policy compliance, publisher rejection rates, and authorization revenue ratios. This score is crucial and has the highest weightage as it measures the proportion of revenue coming from authorised and verified sources, the extent of which ad queries are certified and filtered through secure channels and the ability to stick to high quality standards by onboarding quality publishers. The global average is 6.02/8 while YieldMonk has secured the perfect 8/8 score.
How Do Publishers Benefit by the GCPP Index Score?
Partners with a high GCPP Index Score such as YieldMonk provide publishers with a higher level of demand, growth and security than other GCPP partners. The impact of the GCPP Index Score can be seen in three key areas.
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Increased Revenue and Premium Demand
The User/Advertiser score which defines the quality of the publishing partner means access to premium advertisers since the inventory is seen as high-quality and trustworthy by premium advertisers. You also get higher eCPMs since YieldMonk’s scrutiny for high quality publishers keeps the ecosystem clean. Advertisers are willing to pay a premium to access high quality inventory.
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Account Security and Quality Control
The Quality Score, a metric with negative scoring for partners that don’t manage risks is crucial to protect publishers from the risk of account bans and revenue clawbacks. YieldMonk actively monitors Invalid Traffic% and Termination% to protect its partner publications.
Publishers also benefit hugely by being a part of a network that has scored highly for traffic integrity.
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Long Term Growth
The Growth score calculates how well a partner scales while keeping existing publishers happy. You wou;ldn’t want to be ignored while the network grows right? YieldMonk’s 6/6 score here is proof that every quality publisher is highly valued. This is proof that our existing publishers are satisfied and find the partnership profitable.
So what are you waiting for? Join YieldMonk’s fast growing network and unlock better opportunities for your inventory and boost your revenue.
