Google AdMob & AdManager Updates

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Hybrid Monetization Explained: How Apps Maximize Revenue with IAPs, Ads & Subscriptions

29th September 2025

App monetization strategies are unique to every app. Some apps can be monetized at scale with ads while some monetize better with in-app purchases. And then there are apps that benefit from a combination of both in-app purchases and advertisements. This is called Hybrid monetization and I’m sure you’ve seen

Key AdMob Metrics App Publishers Should Track

13th August 2025

Maximising ad revenue takes more than running extra ads. It depends on knowing how well your ads move from request to impression. In Google AdMob, three main metrics show if your inventory is performing at its best: Match Rate, Show Rate, and Win Rate (for bidding). Let’s understand the meaning

How to Pick the Right Mobile DSP for Your App: 5 Game-Changing Factors

25th July 2025

Creating a game or a mobile app is half the work for developers. The real challenge lies in getting it in front of the target users. According to studies, U.S. mobile ad spending was expected to exceed $200 billion in 2024, accounting for roughly 65.8% of all digital advertising, and

Google AdMob Introduces new Bidding Partners and Mediation Updates

21st July 2025

Google has announced updates to its AdMob mediation platform earlier this month. App publishers will be happy to learn that AdMob has added new bidding partners and enhanced their monetization tools. Reports also suggest an expanded bidding support from multiple ad networks and enhanced management tools for publishers. According to

Meta-Mediation in Mobile Ad Monetization: A Guide for App Developers

30th June 2025

Meta-mediation is sometimes described as “mediation of mediation”. We already know the drill when it comes to mediation, a single platform such as Google AdMob, AppLovin MAX or ironSource decides which ad network shows an impression. Meta-mediation inserts another optimisation layer above those stacks, choosing which mediation SDK should answer

Google AdMob & AdManager Updates

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