Rewarded video ads can significantly boost engagement and revenue, but only when implemented effectively. Below, we have discussed these strategies in detail. Continue reading.
1. The Power of the Right Incentives
Let’s say you need one desperate move to finish that level on a puzzle game, but there aren’t any more left. Now, when your screen displays zero moves, an instant rewarded ad appears, indicating that watching it would earn you a few more steps to finish the game. How would you feel? Well, that’s the power of the right incentives.
Users are more likely to engage with the ad when they see clear, valuable incentives that make watching an ad feel worthwhile. They should know exactly what they’ll receive upfront. When expectations are met, rewarded ads enhance user satisfaction and trust. However, if the reward feels misleading or underwhelming, it can damage both user retention and brand perception.
A well-structured incentive system ensures that rewarded ads drive engagement without compromising the user experience.
2. Strategic Ad Placement Matters
If your ad timing isn’t perfect, it will have the opposite effect. Timing, when placing these in-app video ads, is everything.
Nobody likes interruptions in gameplay, especially during an important moment. It can frustrate users.
Ensure ads appear at natural breaks where users are more receptive, ensuring an immersive experience.
3. Optimize Your Ad Length
Often, publishers wonder about the ideal length of rewarded ads. Don’t worry, you should keep testing.
The ideal length for rewarded video ads depends on your audience and placement. Start with a 30-second ad, analyze engagement, and experiment with:
- Two 30-second ads in a pod
- A 60-second ad
- A skippable or unskippable 2-minute ad
Remember, higher-value rewards justify longer watch times.
4. Make Rewarded Video Ads Optional
Keeping rewarded ads optional ensures a smooth user experience by allowing players to opt in for rewarded video ads. This means users are not compelled to watch something that might disrupt their flow.
Making the ad optional keeps non-participating users engaged while allowing interested players to earn in-game rewards. Opt-in ads also benefit advertisers by delivering higher-quality impressions and better conversion rates.
5. Drive In-App Purchases with Rewarded Ads
A study indicates users spend 4.5x more on in-app purchases after watching a rewarded ad. These ads can clearly nudge non-paying users toward spending by giving them a taste of premium content.
If used appropriately, this video ad format can encourage future spending from them, too.
6. Surprise Users with Mystery Rewards
Who wouldn’t like little games or in-app surprises once in a while?
You can boost app/game engagement by adding an element of surprise to rewarded video ads. There’s always a fixed reward, but how about you let users pick from mystery options?
Perhaps, they can collect secret bags—after watching an ad. It builds suspense and makes players crave more. For example, if they want a specific prize, they may watch multiple ads, increasing engagement and revenue.
7. Maximize Revenue with Ad Mediation
There are different tools available to optimize third-party ad networks and boost revenue. With Ad Network Optimization, ads are automatically prioritized by the latest eCPM, ensuring the highest bidder gets served first.
If you’re struggling with poor ad yields, partner with YieldMonk. They will help boost engagement and revenue with premium video ads, real-time header bidding, and expert optimization strategies.
Ready to transform your ad monetization? Get in touch today to reveal your app’s full earning potential!
