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The 6 Biggest App Monetization Mistakes Developers Make

27th November 2025

Monetizing a mobile app requires more than just plugging in a few ad units and waiting for cash to flow. With millions of apps competing for attention, publishers today require a strategy that combines user experience and long-term profitability. And while ads remain one of the most widely used revenue

What Is an eCPM Floor and How Does It Help You Earn More?

31st October 2025

Advertisers compete in a bidding auction to display their advertisements on your app, and the highest bidder wins the ad placement. But what if the highest bid isn’t good enough? Even if your inventory is valuable, you lose out on potential earnings. To bypass this, AdMob allows publishers to set

How App Publishers Can Improve Ad Revenue Through AdMob

23rd October 2025

App publishers put in a lot of effort to create a successful app, but achieving steady ad revenue can still be challenging. If you use Google AdMob, you already have a top tool for monetizing your app. As of January 2025, AdMob was the most popular mobile ad network SDK for

In-App Advertising Explained: How Publishers Can Maximize Revenue

6th October 2025

For app publishers, growing revenue is often challenging. But at such uncertain times, in-app advertising has emerged as a reliable solution. By placing ads inside apps, publishers can monetize their audience. Besides, the app is available for free download. With global in-app ad spending expected to surpass $390 billion in

Ultimate Guide to App Store Optimization for App Developers

30th September 2025

App stores such as Google Play Store and Apple App Store collectively house more than 4 million apps, and over 1000 new apps get added daily. With consumers downloading over 257 billion apps on average every year, there is an ever-growing demand and competition for apps and games. If you’re an app publisher

Hybrid Monetization Explained: How Apps Maximize Revenue with IAPs, Ads & Subscriptions

29th September 2025

App monetization strategies are unique to every app. Some apps can be monetized at scale with ads while some monetize better with in-app purchases. And then there are apps that benefit from a combination of both in-app purchases and advertisements. This is called Hybrid monetization and I’m sure you’ve seen

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