The Google Ad Manager is deprecating the “Video Games (Casual & Online)” sensitive category from its protections and pricing rules. What this means is that advertisers and publishers will no longer be able to specifically block or set pricing rules…
As app developers seek better yield and efficiency from in-app ads, understanding how waterfall mediation works is important. With average per capita ad spend in the in-app advertising market projected to hit $49.93 in 2025, there’s real money at stake…
Google recently rolled out Interactive Reports for all publishers on Ad Manager. This feature allows publishers to bypass the traditional way of reporting and create interactive reports for metrics that matter to them. Traditional reports had a one-size fits all…
In 2022, mobile advertising spending reached a record $327.1 billion globally—a 17.2% jump over the previous year. And it’s not slowing down. Ad spending for In-app advertising market worldwide is forecasted to reach US$ 390.04 in 2025. You know now…
If you want to monetize a mobile app, merely displaying ads will not cut it anymore. You must time your ads for the best possible payout. With in-game advertising revenue projected to reach $124.45 billion in 2025 and expected to…
Looking to monetize your engaged audience? Google’s high engagement ads which was in beta for a while is now ready to serve all eligible inventories. High Engagement Ads (HEA) give publishers more control over ad experiences. These ads help boost…
Are you looking to maximize the revenue from your ad units? You can now optimize pricing by setting eCPM floors for your ad units. Google has rolled out this update in the mediation group and as part of an A/B…
Publishers are constantly seeking new opportunities to increase their ad yield. However, most fail to maximize revenue from Google Ad Manager. A prime example of this is Publisher Provided Signals (PPS) and their first-party data. Publishers often fail to optimize…
The January Slump isn’t a new phenomenon; it’s a seasonal trend that we’ve seen repeat yearly. Advertisers cut back on spending, and publishers lose out on ad revenue. The drop is drastic for a few publishers and it isn’t always…
Maximizing revenue is a constant exercise for publishers and the holiday season is a golden opportunity for them to capitalize. Holiday seasons significantly increase advertising spends and consumer spending leading to publishers seeing an uptick in revenue. Publishers can leverage…
