The holiday season brings together joy, cheers and the opportunity to boost monetization with Google AdMob. Publishers usually see an uptick in their revenues around the holiday season. We’ve seen a significant rise in eCPM and in-app advertising revenue during…
As of October 2024, around 97% of Android apps and 95.27% of iOS apps were free. Most of these apps rely on ads to make money, and app developers are always on the lookout for ways to improve their ad revenues. AdMob is the…
As the gaming industry continues to thrive, in-game advertising has become a key strategy for developers and marketers alike. Whether you’re a game developer seeking new ways to monetize your platform or a marketer looking to connect with highly engaged…
Gaming has become more accessible because of the advancement in HTML5 games, which let users play games on the web without needing additional downloads. More than 1.1 billion people globally play online games, and the gaming industry is only expected to grow…
More than 70% of publishers agree that display advertising is their most important revenue stream in 2024. AdSense is a lucrative monetization medium, providing a 68% revenue share for publishers who display ads on their sites. Despite multiple options to…
Google AdSense is the first monetisation tool many publishers turn to, yet it is one of the underutilised revenue platforms. While it offers potential lucrative returns, a significant number of publishers quickly shift to alternative platforms without thoroughly exploring or…
