It is a common misconception that all Google Certified Publishing Partners (GCPPs) provide the same level of quality and service. But the truth is that not all GCPPs are equal. Google uses a rating system to score each GCPP across…
For app publishers, growing revenue is often challenging. But at such uncertain times, in-app advertising has emerged as a reliable solution. By placing ads inside apps, publishers can monetize their audience. Besides, the app is available for free download. With…
App monetization strategies are unique to every app. Some apps can be monetized at scale with ads while some monetize better with in-app purchases. And then there are apps that benefit from a combination of both in-app purchases and advertisements.…
For app publishers, making the most of every impression is significant to boosting ad revenue. That’s where Programmatic Guaranteed (PG) deals come in. With PG, you can reserve a set number of impressions for advertisers at a fixed CPM, ensuring…
Maximising ad revenue takes more than running extra ads. It depends on knowing how well your ads move from request to impression. In Google AdMob, three main metrics show if your inventory is performing at its best: Match Rate, Show…
Creating a game or a mobile app is half the work for developers. The real challenge lies in getting it in front of the target users. According to studies, U.S. mobile ad spending was expected to exceed $200 billion in…
Google has announced updates to its AdMob mediation platform earlier this month. App publishers will be happy to learn that AdMob has added new bidding partners and enhanced their monetization tools. Reports also suggest an expanded bidding support from multiple…
Meta-mediation is sometimes described as “mediation of mediation”. We already know the drill when it comes to mediation, a single platform such as Google AdMob, AppLovin MAX or ironSource decides which ad network shows an impression. Meta-mediation inserts another optimisation…
In advertising, user attention is highly valued. Naturally the best time for monetization is when your users are fully immersed in a game level, or in your app’s experience. So, how do you make the most of it without disrupting…
Programmatic advertising hasn’t stood still; neither should your monetization strategy. This ecosystem has continued to evolve to address one persistent problem: how can publishers gain better control and value from their inventory? That’s where Private Marketplace (PMP) deals step in.…
