Google AdMob & AdManager Updates

High Engagement Ads Now Live on Google Ad Manager

Google’s Latest Gambling Publisher Policy Update

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PMP Deals in Google Ad Manager | Step-by-Step Guide

18th June 2025

Programmatic advertising hasn’t stood still; neither should your monetization strategy. This ecosystem has continued to evolve to address one persistent problem: how can publishers gain better control and value from their inventory? That’s where Private Marketplace (PMP) deals step in. For app publishers seeking to surpass volatile CPMs and low-quality

Video Games Protections block Deprecated

GAM Deprecated Sensitive Category for This Protections Block

30th May 2025

The Google Ad Manager is deprecating the “Video Games (Casual & Online)” sensitive category from its protections and pricing rules. What this means is that advertisers and publishers will no longer be able to specifically block or set pricing rules for ads falling under this particular sensitive category. Here is

Interstitial Ads Best Practices: Maximize Revenue Without Losing Users

29th May 2025

Interstitial ads are one of the highest-earning ad formats available to app publishers today. These full-screen placements appear during natural pauses in user activity. For example, you see them between game levels of Candy Crush where users get some extra moves. They are known to deliver strong engagement without disrupting

What is Waterfall Mediation? | Explained With Pros and Cons

21st May 2025

As app developers seek better yield and efficiency from in-app ads, understanding how waterfall mediation works is important. With average per capita ad spend in the in-app advertising market projected to hit $49.93 in 2025, there’s real money at stake in choosing the right ad mediation strategy. This guide will

Google Rolls Out Limited Ads 2.0

16th May 2025

User concerns on data tracking and the cost of personalization have always made publishers rethink how ads are served. While Limited Ads helped monetize without hampering user privacy and overcoming the GDPR and CCPA compliances, there was no way to measure ad performance. Before we jump into how Google resolves

Google AdMob & AdManager Updates

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