The Google Ad Manager is deprecating the “Video Games (Casual & Online)” sensitive category from its protections and pricing rules. What this means is that advertisers and publishers will no longer be able to specifically block or set pricing rules…
User concerns on data tracking and the cost of personalization have always made publishers rethink how ads are served. While Limited Ads helped monetize without hampering user privacy and overcoming the GDPR and CCPA compliances, there was no way to…
Google recently rolled out Interactive Reports for all publishers on Ad Manager. This feature allows publishers to bypass the traditional way of reporting and create interactive reports for metrics that matter to them. Traditional reports had a one-size fits all…
Traditional reports are great for showing numbers, but it has always been challenging to explore and understand the data better. The lack of customizations and the challenge of limited insights are now solved with interactive reports. What Are Interactive Reports…
Looking to monetize your engaged audience? Google’s high engagement ads which was in beta for a while is now ready to serve all eligible inventories. High Engagement Ads (HEA) give publishers more control over ad experiences. These ads help boost…
The Internet is free, but certain content in specific geographies is restricted to maintain high-quality, brand-safe advertising. This allows users to have a good browsing experience and also ensures that the content upholds advertiser trust. Google keeps updating its policy…
Are you looking to maximize the revenue from your ad units? You can now optimize pricing by setting eCPM floors for your ad units. Google has rolled out this update in the mediation group and as part of an A/B…
Ad Manager helps publishers simplify ad management and boost traffic monetization. For better performance, it becomes essential to perform regular hygiene checks and optimize ad performance. The team at Google recently published a post on how to optimize Google Ad Manager…
Publishers are constantly seeking new opportunities to increase their ad yield. However, most fail to maximize revenue from Google Ad Manager. A prime example of this is Publisher Provided Signals (PPS) and their first-party data. Publishers often fail to optimize…
Increasing ad revenue is an uphill battle, especially during quarter one. However, this timeframe allows you to experiment and try out different ad formats. Adopting new ad formats and optimizing existing ones can boost revenue on both the web and…
