User concerns on data tracking and the cost of personalization have always made publishers rethink how ads are served. While Limited Ads helped monetize without hampering user privacy and overcoming the GDPR and CCPA compliances, there was no way to…
Traditional reports are great for showing numbers, but it has always been challenging to explore and understand the data better. The lack of customizations and the challenge of limited insights are now solved with interactive reports. What Are Interactive Reports…
The Internet is free, but certain content in specific geographies is restricted to maintain high-quality, brand-safe advertising. This allows users to have a good browsing experience and also ensures that the content upholds advertiser trust. Google keeps updating its policy…
Ad Manager helps publishers simplify ad management and boost traffic monetization. For better performance, it becomes essential to perform regular hygiene checks and optimize ad performance. The team at Google recently published a post on how to optimize Google Ad Manager…
Increasing ad revenue is an uphill battle, especially during quarter one. However, this timeframe allows you to experiment and try out different ad formats. Adopting new ad formats and optimizing existing ones can boost revenue on both the web and…
Everyone loves the holiday season. The advertisers especially see that as a golden opportunity to boost performance. The team at Google has shared top trends and insights based on what they have seen with the seasonal holiday tends in APAC…
