Advertisers compete in a bidding auction to display their advertisements on your app, and the highest bidder wins the ad placement. But what if the highest bid isn’t good enough? Even if your inventory is valuable, you lose out on…
App publishers put in a lot of effort to create a successful app, but achieving steady ad revenue can still be challenging. If you use Google AdMob, you already have a top tool for monetizing your app. As of January…
App monetization strategies are unique to every app. Some apps can be monetized at scale with ads while some monetize better with in-app purchases. And then there are apps that benefit from a combination of both in-app purchases and advertisements.…
Maximising ad revenue takes more than running extra ads. It depends on knowing how well your ads move from request to impression. In Google AdMob, three main metrics show if your inventory is performing at its best: Match Rate, Show…
Google has announced updates to its AdMob mediation platform earlier this month. App publishers will be happy to learn that AdMob has added new bidding partners and enhanced their monetization tools. Reports also suggest an expanded bidding support from multiple…
Meta-mediation is sometimes described as “mediation of mediation”. We already know the drill when it comes to mediation, a single platform such as Google AdMob, AppLovin MAX or ironSource decides which ad network shows an impression. Meta-mediation inserts another optimisation…
In advertising, user attention is highly valued. Naturally the best time for monetization is when your users are fully immersed in a game level, or in your app’s experience. So, how do you make the most of it without disrupting…
Interstitial ads are one of the highest-earning ad formats available to app publishers today. These full-screen placements appear during natural pauses in user activity. For example, you see them between game levels of Candy Crush where users get some extra…
As app developers seek better yield and efficiency from in-app ads, understanding how waterfall mediation works is important. With average per capita ad spend in the in-app advertising market projected to hit $49.93 in 2025, there’s real money at stake…
Are you looking to maximize the revenue from your ad units? You can now optimize pricing by setting eCPM floors for your ad units. Google has rolled out this update in the mediation group and as part of an A/B…
