Category Google AdMob

Playable Ads Guide for App Publishers

Ads have a spotlight, especially when it comes to boosting app downloads and driving demand for your mobile game. Of course, you have video ads that showcase your game’s theme, visuals, and storyline! But, they lack the interactive factor required…

Real-Time Bidding Guide for App Publishers

In 2023, mobile ad spending reached $362 billion, increasing by 7.7% from the previous year, indicating more demand for publishers’ ad spaces and traffic. While publishers have different mediums to monetize their apps and games, in-game ads are the go-to monetization…