App publishers put in a lot of effort to create a successful app, but achieving steady ad revenue can still be challenging.
If you use Google AdMob, you already have a top tool for monetizing your app. As of January 2025, AdMob was the most popular mobile ad network SDK for Android apps, used by over 88% of apps with ad network SDKs. This popularity shows that it is a trusted way to drive in-app ad revenue.
Using AdMob also means you must know how to optimize it, and this is why we will share these practical ways today. This will help improve your AdMob earnings. Continue reading to get started.
1. Try New Ad Formats
AdMob provides app publishers with different ad types that can be tuned to specific user experiences and revenue goals. You have native ads that integrate perfectly into your app’s design. There are rewarded ads that increase engagement through in-app incentives.
People are also interested in interstitial and banner ads, which are highly visible. You should know that the trick is to test and discover the ideal balance that improves user experience without interrupting it. At YieldMonk, we assist publishers in identifying the most successful AdMob ad formats for their app and optimizing placements to maximize app revenue.
2. Test and Optimize Ad placement
We know strategic ad placement can make or break your app’s monetization results. Ads should feel natural. For example, interstitial ads must be positioned during level transitions for a natural flow.
Banners perform best when placed where they are visible, but one must ensure there are no accidental taps. Testing multiple placements and measuring engagement metrics will help you determine what connects most with your target audience.
Also read: Key AdMob Metrics App Publishers Should Track.
3. Enable Ad Mediation and In-app Bidding
AdMob mediation allows you to link your app to various ad networks. It automatically fills ad requests to maintain high fill rates while focusing on higher-paying ads. You can utilize both waterfall and in-app bidding settings.
Typically, you can blend them both to increase yield. In-app bidding enables networks to compete in real time. This guarantees that you receive the maximum eCPM for each impression. Use mediation groups to fine-tune performance by region or ad format. Besides, analyze outcomes frequently to ensure that your AdMob configuration is optimized for optimum income.
Also read: Google AdMob Introduces New Bidding Partners and Mediation Updates.
4. Audit your Current Setup with YieldMonk
Most app publishers only employ a portion of AdMob’s strengths. This happens quite often due to poor setup or missing setting options. A thorough AdMob audit can discover performance gaps and underperforming ad units. It can also find loopholes and misaligned network priorities that are silently limiting your revenue.
At YieldMonk, our experts evaluate your ad performance, fill rates, and eCPM trends to identify hidden inefficiencies and optimize your overall monetization strategy. From optimizing ad placements, fine-tuning mediation, or increasing user experience, we help you get more out of every impression. Want us to take a look? Reach out to our team for a personalized AdMob audit.
5. Adjust eCPM floors
Setting eCPM floors gives you control over the minimum price advertisers must pay to display ads in your app. It ensures that only high-value impressions are provided. This eliminates low-paying ads while attracting premium advertisers eager to reach your audience. However, floors should not be static.
You should continually monitor and adjust them depending on seasonal trends, market demand, and ad format performance. Finding the correct balance between fill rate and eCPM is critical. AdMob’s global demand in 200+ countries ensures fierce competition, so a well-optimized floor strategy can greatly increase your overall ad revenue.
6. A/B Test and Optimize
A/B testing is one of the most effective methods for determining what genuinely generates increased AdMob income. So, you must experiment with different ad types, locations, and eCPM settings to see what works best with your target demographic.
For example, test one variable at a time, such as banner vs. native, or different ad frequencies, to get clear, actionable insights. Continuous testing and optimization ensure that you are not depending on assumptions but rather on real facts. This allows you to improve engagement and overall ad revenue steadily.
7. Enable Automatic Network Optimization
Enabling Automatic Network Optimization (ANO) in AdMob streamlines your mediation setup. It does so by automatically adjusting eCPMs and prioritizing ad sources for maximum revenue. Instead of manually ordering networks in the mediation waterfall, ANO uses historical performance data to detect trends and update eCPMs in real time. This ensures each impression is served by the highest-paying network while maintaining strong fill rates.
Letting AdMob handle optimization saves you time and helps prevent lost revenue, while improving your earnings. ANO works best when you also use A/B testing and keep an eye on your performance to support long-term growth.
Conclusion
Optimizing AdMob means making every impression count and displaying ads without impacting the user experience of your app. Publishers who test ad formats, try different placements, and use mediation and in-app bidding often see better eCPMs and stronger revenue growth. Regular audits, like those from YieldMonk, can reveal hidden issues and help you fine-tune your ad units, so you don’t miss out on any revenue opportunities.
