Increasing ad revenue is an uphill battle, especially during quarter one. However, this timeframe allows you to experiment and try out different ad formats. Adopting new ad formats and optimizing existing ones can boost revenue on both the web and apps. Here are a few ways GCPP suggests to improve ad revenue.
Different Ad Formats To Start Adopting
Interstitial ads
Interstitial ads are one of the highest-impact ad formats. They capture the entire screen and are shown at natural screen transitions. These ads can be shown between page navigation, hiding a tab, or pre-roll video and game-level loads on apps.
Due to interstitial ads, a commanding presence provides ideal real estate for showcasing what you want to highlight, making it an attractive format. They are super engaging since they support rich media that attracts premium brands. High user engagement leads to high click rates and conversions, making them a desirable ad format for both brands and advertisers.
Recommendation
- Show an interstitial ad between the article title/card and the article’s content or before a game starts.
- You could also show an interstitial ad just after a user finishes reading an article, playing a game, or completing a level.
Anchor Ads
If you haven’t tried Anchor Ads already, now is a good time. This ad format appears at the top or bottom of the screen, preferred usually on mobile devices. These ads are sticky even when a user scrolls through them, thus improving ad earnings. With a minimal implementation process to get started, you can implement this along with Interstitial ads.
Adaptive Anchor Banner
Adaptive banners let you specify the ad width and use this to determine the optimal ad size. This ad format has fixed aspect ratios instead of fixed heights. This ensures better performance and revenue, serving the best ad sizes for your app. It can be considered a replacement for both industry-standard 320 crosses 50 Banner sizes. Publishers see an increase of around 15% in revenue compared to traditional banners.
Recommendation
- Think of adding an Adaptive Anchor Banner as an anchor at the bottom of the articles.
Newsletter Ads
If you already have an email list, start using this gold mine. The users are already engaged and have built their trust, leading to better ad yield. You can place ad units in your newsletters for a seamless user experience. Monetize unfilled Impressions from campaigns across your network without depending on any third party.
You can monetize your email newsletter directly through Ad Manager. This makes managing, tracking, and accessing reports in one place easier.
Collapsible Banner Ads
These are banner ads with a larger overlay. However, with a click on a button, the overlay can be collapsed to a banner size. This ad format provides higher visibility, leading to better CTR. These ads improve the performance of anchored ads that are smaller compared to this format.
The collapsible banner ads are the only format that allows users to minimize the ads, providing them with a better reading experience on the website. It is a win-win for both – advertisers since they can provide more information and for the user to consume the content and collapse the ad if needed to consume more content.
Utility apps and game information screens are good fits for collapsible banner ads; you can use them in any existing Banner ad placements, such as content loading screens, end-of-game screens, or any other page transitions.
Recommendation
- Place collapsable banner ads during inactivity, like listening to a podcast, or at high intent points, such as a game starting or an article being loaded.
Native Ads
Native ads match the look and feel of your app and website. They are different from standard ads as they are seamless and designed to fit along with your content. They seem like custom-sponsored posts to scale native backfill.
Google receives structured components like the headline image and destination URL logo in all cases. The advertiser ensures that they fit the ad based on the publisher’s needs and use different layouts based on the device the ad appears on. Learn how you can monetize mobile apps with Google AdMob.
Recommendation
- Horizontal carousels and scrollable listings are best in this format.
- Try ad frequency to find the best balance between user retention ad load and eCPM frequency.
Native Exit Popup
Show an ad when the user is about to exit the app. Some also create a popular full-screen ad. You can match the style of existing full-screen content experiences, such as social apps.
App Open Ads
App Open Ads are shown when users open your app. These ads are designed to seamlessly integrate into the app, giving you an opportunity to generate revenue during loading screens. Google manages the complete rendering of the app when it is open. Real-time bidding can further improve the performance of App Open Ads.
Rewarded ads
Users receive rewards for viewing ads. Rewards come in different forms, such as for getting an extra life on a gaming app, for a power-up, and so on. Users voluntarily watch an ad in exchange for a reward. This, in turn, increases publisher monetization opportunities and maximizes the value of content. Check out game-specific ad formats to see what could work for you.
Audio Ads
Increase time spent listening to digital audio while connecting with users when visual is not an option. This type of ad format works wonders as many do not look at the screen while conducting activities like exercising, driving, and so on.
Sound-first storytelling can make ad messaging even more impactful. It is observed that audio ads drive an average of 24% higher recall than display ads, and multi-format campaigns that include audio ads show a 160% increase in purchase intent over campaigns with video ads alone.
You need to consider these, as they are a few formats to increase your revenue and boost ad yield.
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