Google AdMob is a powerful mobile advertising platform designed to help developers monetize their apps by displaying ads to users. App and game developers have to find ways to monetize since over 72% of app users prefer free versions of apps with ads over paying for the app. AdMob precisely allows you to tap into this user base and generate revenue while keeping your app free or affordable for users.
Admob offers a wide selection of ad types that are flexible and customizable. This helps app and game developers like you to drive revenue without ruining the user experience. It is a powerful solution for app developers to tap into a large pool of advertisers and start monetizing.
If you want to know the full capabilities of Google AdMob we’ll explain it in the best way possible through this blog. Let’s start your app monetization journey, but the basics first.
What is Google AdMob?
Google AdMob is part of Google’s advertising suite that serves ads for mobile applications, enabling app developers to generate revenue. With its own ad network and connection with 100+ third-party ad networks globally, Google AdMob delivers high-quality advertisements that align well with the developer’s ad preferences.
How Does Google AdMob Work?
From Games to Utilities, Google AdMob offers ads that are compatible with various mobile app categories. Developers have complete control over the ads that appear, their formats and their placements. As a developer you can also block certain advertisers and ads based on their category, ad networks, ad sensitivity or rating to avoid showcasing ads that don’t align with your user base.
In order to start displaying ads, you’ll first need to set up a Google AdMob account. If you haven’t created an account yet, head over to Google AdMob to sign up for a free account. Your AdMob account allows you to select different ad units and deploy them in your app code. Further, you must integrate your mobile app into the Google Mobile Ads SDK for Android, iOS, or Flutter apps. AdMob also offers a dedicated SDK for Unity game developers.
Google AdMob conducts real-time programmatic bidding to find high-quality ads that align with your preferences and selected ad formats. You’ll get your monthly payments from AdMob but there are a few conditions you need to meet. The first payment is only made when you reach $100 in final earnings and verify your identity, payment method, and address.
Further, AdMob API allows you to generate key performance metrics for ads, which gives a detailed breakdown of impressions, click-through rates, revenue per mile, estimated earnings, etc. Additionally, with Google Analytics integration for Firebase, you can access personalized reports that provide in-depth data-driven insights about your user’s sessions and their behavior on the app.
What are the Formats Supported by Google AdMob?
Google AdMob ads are designed to seamlessly integrate with your mobile app’s user interface without affecting its user experience. There are four types of ad formats that are supported, let’s check these and when you should use them in your app. Each provides a different user experience, here is how you choose the right one.
- Banner ads:
These ads appear either at the top or bottom of a screen as a small rectangular box (320×50) that easily adapts to the screen size when extended. They occupy a small part of the screen and are consistently visible to users during their session, influencing ad impressions and chances of clicks.
Banner ads are unobtrusive and do not require user interaction, unlike some other ad formats (e.g., interstitial ads) that require users to close them to continue using the app. While banner ads have high exposure, developers should not place interactive buttons next to banner ads to drive accidental clicks, as this could lead to invalid activity or Google restricting ads to your app.
- Interstitial Ads:
Interstitial ads in Google AdMob are full-screen ads that cover the entire app interface. They appear at natural transition points or breaks in the app’s flow, such as in-between game levels, after completing a task, or during pauses in content.
Unlike banner ads, interstitial ads do not stick throughout the user’s session. Users must close the ad manually to move to the next page and continue the session. Interstitial ads last for 5 seconds or 30 seconds, depending on the ad source and bid type.
While banner ads are ideal for generating impressions, interstitial ads are best for holding users’ attention and driving engagement. However, these ads are not suitable for all mobile applications as they appear during clear breaks between sessions. If your app does not have a clear flow with start and end points, interstitial ads might not be the right fit.
- Native Ads:
Native ads are advertisements that are designed to blend seamlessly with the content and layout of the app in which they appear. Unlike traditional ad formats, native ads match the look and feel of the app, making them less intrusive and more integrated into the user experience and app’s UI.
Because native ads integrate well with the app’s content, users are more likely to engage with them. The ad’s appearance and placement can make users more inclined to interact with the ad, whether that means clicking a link or viewing more details.
- Rewarded Ads:
Rewarded ads are shown between or after each gaming session. Users can watch video ads and gain rewards related to the game. They are designed to be more engaging and entertaining, such as high-quality video content or interactive experiences.
This format is highly immersive and user-friendly because it offers a clear value exchange. Users voluntarily choose to engage with the ad to receive a reward, such as in-game currency, extra lives, premium content, or other benefits. Similar to Interstitial ads, rewarded ads can increase click-through rates and engagement with the ads.
How to Get Started With Google AdMob?
You can sign up for AdMob directly using your Google account and verify your payment details to get started with AdMob. You must integrate the Google Mobile Ads SDK (Software Development Kit) into your app’s code to display ads in your app. This SDK is available for both Android and iOS platforms and is necessary for AdMob to deliver ads to your app, track ad performance, and provide analytics.
To display ads on your site, you need to define ad units where ads will appear in your app and select the type of ads (banner, interstitial, rewarded, native) you want to showcase. Each ad unit will receive a unique ad unit ID, which must be included in your app’s code.
Further, there are a few requirements for showcasing ads on your site.
- The developer should be over 18 years old or use a parent or guardian’s Google account to access the AdMob program.
- There are language restrictions, and apps that do not use the supported language are not eligible to showcase ads.
- AdMob is unavailable in Crimea, Cuba, Donetsk People’s Republic (DNR), Luhansk People’s Republic (LNR), Iran, North Korea, and Syria.
- Your app and its content must comply with Google’s program policies, including the AdMob Program. This includes ensuring that your app does not contain prohibited content and that ads are not placed in locations that encouraging accidental clicks.
Signing up with AdMob is simple, but the real challenge lies in maintaining your account. You need to avoid displaying ads to manipulate clicks and drive accidental user engagement, as this may lead to account suspension and invalid links, which can ultimately affect your revenue. Optimizing for revenue while managing app development can be tricky to handle. Let us help you get the best return on your ad inventory.
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Next Steps
Google AdMob offers a lucrative way for developers to monetize their mobile applications. With customizable ad formats and robust analytics and reporting tools, you have ample options to improve ad performance and maximize your earnings.
Frequently Asked Questions
Who is eligible for AdMob?
Developers over 18 are eligible to earn revenue through AdMob. Your site’s primary language should be supported by Google AdMob and comply with country restrictions.
Does AdMob pay daily?
The Google AdMob payment cycle runs monthly, and you must reach the $100 threshold to receive payments. Once your account is verified for payout, you will receive your payments a month after reaching the threshold.
