App monetization strategies are unique to every app. Some apps can be monetized at scale with ads while some monetize better with in-app purchases. And then there are apps that benefit from a combination of both in-app purchases and advertisements.…
As app developers seek better yield and efficiency from in-app ads, understanding how waterfall mediation works is important. With average per capita ad spend in the in-app advertising market projected to hit $49.93 in 2025, there’s real money at stake…
Of the 2,270,083 available apps on Google Play alone, 2,71,950 are gaming apps. With an average person spending 4 hours and 38 minutes on their phone daily, game publishers now have multiple options to monetize this huge user engagement. However, not all monetization avenues…
As the gaming industry continues to thrive, in-game advertising has become a key strategy for developers and marketers alike. Whether you’re a game developer seeking new ways to monetize your platform or a marketer looking to connect with highly engaged…
