For app publishers, making the most of every impression is significant to boosting ad revenue. That’s where Programmatic Guaranteed (PG) deals come in. With PG, you can reserve a set number of impressions for advertisers at a fixed CPM, ensuring…
For app publishers, monetizing your app can be the difference between running a side project and building a thriving business. Global ad spending in the in-app advertising market is projected to reach $390.04 billion by 2025. The recent numbers are…
Walking into GDC 2025, I felt a familiar thrill—like stepping onto the pitch for a high-stakes match. Each session promised insights, but the real magic unfolded in intimate side conversations. GDC remains a hallmark industry event, but this year, the…
One of the biggest challenges developers face with display ads is their intrusive nature, that can disrupt user experience. However, ads don’t always have to feel like an interruption. While Google provides multiple ad unit options, one of the most…
Everyone loves the holiday season. The advertisers especially see that as a golden opportunity to boost performance. The team at Google has shared top trends and insights based on what they have seen with the seasonal holiday tends in APAC…
Maximizing revenue is a constant exercise for publishers and the holiday season is a golden opportunity for them to capitalize. Holiday seasons significantly increase advertising spends and consumer spending leading to publishers seeing an uptick in revenue. Publishers can leverage…
With over 2.26 million apps available and 87% of mobile developers creating for Android users, Google Play Store is a competitive platform to rank and attract new visitors to your site. Whether you want to reach more users, increase downloads,…
AdSense for Search is an add-on to Google AdSense products that allows publishers to monetize their site’s search results by displaying ads relevant to the user’s search query. AdSense is a simple yet lucrative revenue model for publishers as it…
Google has a plethora of products, such as Google AdSense, AdX, Ad Manager, AdMob, etc., which can quickly overwhelm publishers aiming to monetize and scale revenue via their site. Two such tools that mostly lead publishers to dilemmas are Google…
With an ad revenue of 237.86 billion U.S. dollars, Google AdSense is one of the most extensive ad networks helping publishers monetize their website traffic through search advertising. While there are many strategies to scale Google AdSense revenue, publishers require…
