Krishi Jagran
Krishi Jagran’s Journey to a 50% Revenue Jump in Record Time
Background
Hub For Agricultural News
Krishi Jagran brings the latest and best news on Agriculture. It is a one-stop solution for all updates on rural India and the world.
Challenges
No Access To Google Ad Exchange/Open Bidding And Header Bidding
Like any other publisher, Krishi Jagran wanted to generate more ad revenue. While they had a lot of traffic daily, the revenue numbers were not where they would have wanted them to be. They solely relied on AdSense, which did not give them many options to explore. They also lacked access to Google Ad Exchange and open bidding partners, limiting their possibilities to increase ad revenue.
Direct Advertiser Campaign Without DevOps Involvement
Publishers currently rely on a manual process to run direct campaigns, which often requires involvement from the Development team. In this approach, advertiser ads (images or JS code) are hardcoded into the system. Once the campaign concludes, these ads are removed. There is no tracking of impressions or clicks, and campaigns operate solely on a cost-per-day basis.
Solution
Devising A Watertight Strategy
Krishi Jagran was looking for a solution that would help them identify gaps, gain actionable insights, and optimize ads. With their traffic flow, they knew they could reap better results.
It was during this time that Nephia Kataria, Sales and Account Manager, YieldMonk, reached out to Krishna Karki, Head of Digital Platforms, Krishi Jagran, and discussed the ad formats and the endless revenue opportunities associated with getting access to AdExchange and other open bidding partners. The YieldMonk team conducted a thorough audit of their monetization stack and came up with a foolproof plan.
Access To Ad Exchange, Premium Advertisers, And Agencies
YieldMonk added Krishi Jagran as a child account, providing them access to Ad Exchange. This allowed them to access premium advertisers and agencies without any hassle, drastically improving their chances of getting higher CPMs, fill rates, and ad revenue. The entire process became transparent, from getting better information about the auction process to better targeting.
Results
Let Numbers Do The Talking
With YieldMonk, Krishi Jagran revamped ad setups across its 12 websites. It also tried out header bidding and monetizing through video inventory and direct campaigns.
- Krishi Jagran has achieved a 50% boost in revenue.
Additionally, their inventory now reaches a wider pool of advertisers, and we have access to the best programmatic deals.