Privacy Policy

• i.What personal data we collect from you.
• ii.How we use, share, and process your information.
• iii.Your rights regarding your personal data.
• iv.How we protect your information.

• i.Posting the updated policy on our platforms;
• ii.Updating the 'last modified' date; and
• iii.Sending notifications through our Services where appropriate.

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

We may collect personal data about you in various ways, including but not limited to the following:

• i.To create and manage your gaming accounts and enable you to access and play our games;
• ii.To identify and suggest connections with other users, facilitate friend requests, and enhance your social gaming experience;
• iii.To operate, maintain, improve, and optimize our Services, including analysing usage patterns and developing new features;
• iv.When you grant device permissions allowing our applications to access information such as your location, camera, contacts, or storage;
• v.When you link your account with social media accounts or other third-party platforms, in accordance with those providers' policies;
• vi.To understand your preferences, gaming behaviour, and interests in order to enhance and personalize your experience with our Services;
• vii.To respond to your inquiries, comments, questions, feedback, and complaints, and to provide customer service and technical support;
• viii.To provide, process, and deliver the products, services, features, and functionality you request or purchase;
• ix.To send you service-related information, including:
  • a.Account confirmations and verifications
  • b.Transaction receipts and invoices
  • c.Technical notices and updates
  • d.Security alerts and notifications
  • e.Support and administrative messages
• x.To communicate with you about, (i) promotions, contests, and special offers; (ii) rewards and loyalty programs; (iii) upcoming events and tournaments; (iv) new products, services, and features; (v) news and updates from the Company and our selected partners;
• xi.To enable communication and interaction with other users, and to combine information from various sources (including third parties where permitted) to better understand your needs and preferences, allowing us to provide you with improved and more relevant services;
• xii.During your use of our games and services, including gameplay activity and in-game interactions; and
• xiii.When you voluntarily submit your personal data to us for any other reason.

Identity and Profile Information

• Name, username and user ID;
• Gender, age and date of birth;
• Profile picture or avatar; and
• Government issued identification or other identification.

Contact Information

• Email address;
• Telephone/mobile number; and
• Physical address.

Account and Social Media Information

• Information from linked social media accounts ("Social Media Accounts") such as Facebook, Google, Apple Game Center, or other sign-in services;
• Social media user identification numbers;
• Friend lists and connections within our Services; and
• Profile information shared through social media platforms.

When you connect your account to a Social Media Account or sign-in service, we may collect:

• Your name and email address;
• Social media user identification number and username;
• Location information (city, state, country);
• Gender and birth date;
• Profile picture or its URL; and
• Friend lists connected to our Services.

Device and Technical Information

• Unique device identifiers (persistent and non-persistent);
• Hardware type and device name;
• Media Access Control (MAC) address;
• International Mobile Equipment Identity (IMEI);
• Operating system type and version;
• Browser type and settings; and
• IP address.

Location Information

• Location data based on IP address;
• GPS geo-location data (only with your consent);
• Wi-Fi and network-based location data;

We use location data to provide location-related services and relevant content. Your GPS geo-location is not accessed without your consent, and we will not share precise location data with third parties without your permission. You can withdraw permission for location tracking through your device settings at any time. Please note that some Services may not function properly if location data is unavailable.

Transaction and Financial Information

• Purchase and transaction history;
• Bank account and payment information (where applicable and subject to applicable laws); and
• Billing and invoice details.

Communication Data

• Chat data (voice, text, or other means of communication); and
• Information about people and accounts you interact with;
• Customer support correspondence and communications history; and
• Marketing and communication preferences.

User-Generated Content

• Images, audio, video, or other content you submit through our Services
• Feedback, reviews, and survey responses
• Competition, contest, or tournament-related information

Usage and Activity Data

• Gameplay activity and in-game interactions
• Services usage patterns and preferences
• Advertising and content engagement data
• Unique user IDs created to track your use of our Services

• i.Improve our platforms, games, and Services
• ii.Develop and offer new services and features
• iii.Understand how our Services are used and accessed
• iv.Track usage patterns and user activity
• v.Remember your preferences and settings
• vi.Keep track of your shopping cart and purchases
• vii.Deliver content tailored to your interests
• viii.Enable us and our advertising partners to serve relevant advertisements
• ix.Provide remarketing and targeted advertising across the internet
• x.Monitor and analyze the performance of our Services
• xi.Cookies may collect information such as:
• xii.How and when our Services are accessed
• xiii.Number of visitors and usage statistics
• xiv.Pages viewed and games played
• xv.Items selected for purchase
• xvi.Device and browser information

Account and Service Management

• i.To consider, process, and manage your applications, transactions, and communications with us or with third parties through our Services.
• ii.To manage, operate, provide, and administer your access to and use of our Services, platforms, and games, including managing your preferences, user account, and relationship with us.
• iii.To respond to, process, and complete transactions, fulfill your requests for products and services, and notify you of service issues or unusual account activities.

Customer Support and Communication

• iv.To facilitate customer service, carry out your instructions, and respond to inquiries made by you or on your behalf
• v.To contact and communicate with you through various channels including voice calls, text messages, emails, push notifications, in-app messages, or postal mail for purposes of:
  • Administering your relationship with us;
  • Managing your use of our Services;
  • Communicating important administrative information; and
  • Sending service-related notifications and updates.

You acknowledge that such communications may involve disclosure of certain personal data to facilitate delivery of correspondence or notices.

User Interaction and Social Features

• vi.To enable other users to interact, communicate, or connect with you, including notifying you when another user sends you a message, friend request, or engages with your content through our Services.

Safety, Security, and Legal Compliance

• vii.To enforce our Terms of Service, end user license agreements, community guidelines, and other applicable policies;
• viii.To protect the personal safety, rights, property, or security of you, other users, or the public;
• ix.To verify your identity and authenticate your account
• x.To prevent, detect, or investigate any actual or suspected:
  • Violations of our Terms;
  • Fraud, cheating, or unauthorized activities;
  • Unlawful activities, omissions, or misconduct; and
  • Security breaches or threats.
• xi.To comply with applicable laws, regulations, legal processes, or governmental requests, including requirements under the applicable law binding on the Company, its affiliates, or related entities;
• xii.To carry out due diligence, background checks, or screening activities as required by applicable law or our internal risk management procedures;

Service Improvement and Development

• xiii.To maintain, administer, and improve our Services, including:
  • Software updates and patches;
  • Technical support and troubleshooting;
  • Addressing errors, bugs, or crash reports; and
  • Ensuring smooth operation of our games and Services.
• xiv.To conduct research, analysis, and development activities, including:
  • Data analytics and statistical analysis.
  • Surveys and user feedback studies.
  • Product and service development.
  • User profiling and behavior analysis.
  • Enhancing user experience.

Advertising, Marketing, and Promotions

• xv.To conduct advertising audits and surveys (online and offline, including through third-party platforms) to understand and validate our audience composition and user experience
• xvi.For marketing and advertising purposes, where permissible under applicable law, including:
  • Recommending products and services relevant to your interests;
  • Sending marketing and promotional communications through various channels (email, SMS, push notifications, etc.);
  • Informing you about products and services offered by us, our affiliates, or our partners;
  • Promoting new or existing products, services, features, and offers;

You can unsubscribe from marketing communications at any time by using the unsubscribe option provided in the communication or by contacting us directly. Please note that even if you opt out of marketing communications, we may still send you service-related and transactional messages.

Contests, Events, and Tournaments

• xvii.To verify your eligibility, process your registration, and manage your participation in game-specific contests, events, or tournaments, and to provide applicable rewards or prizes;

Data Storage and Business Operations

• xviii.To store, host, and back up your personal data (including for disaster recovery purposes), whether within India or in other jurisdictions, in compliance with applicable data protection laws;
• xix.To audit our Services, business operations, and internal processes;
• xx.To produce statistics and reports for internal analysis, statutory reporting, and record-keeping requirements;

Business Transactions

• xxi.To facilitate business asset transactions or potential transactions involving the Company, its affiliates, or related entities. Such transactions may include purchase, sale, lease, merger, amalgamation, acquisition, disposal, transfer, or financing of an organization or its business assets, and may involve third-party participants;

Other Purposes

• xxii.Any other purposes that are:
  • Permissible under applicable laws
  • Disclosed to you at the time of obtaining your consent
  • Necessary for the performance of our Services

(collectively, the "Purposes").

• i.Comply with applicable laws, legal processes, court orders, or judicial proceedings
• ii.Respond to lawful requests from governmental, regulatory, or law enforcement authorities having jurisdiction over the Company;
• iii.Enforce our Terms, this Policy, or any other applicable agreements and policies;
• iv.Respond to any actual or threatened claims against the Company, or claims that any content violates the rights of third parties, including intellectual property rights;
• v.Respond to your requests for customer service or technical support;
• vi.Protect the rights, property, safety, or security of:
  • The Company and its affiliates
  • Our users and their personal data
  • The public at large
• vii.Investigate potential violations, fraud, or security incidents
• viii.Establish, exercise, or defend legal claims

We will make reasonable efforts to notify you of such disclosure where legally permitted and appropriate, unless doing so would compromise an investigation or legal process.

• i.Notify you of such purposes at the time of collecting your data or obtaining your consent
• ii.Ensure that such processing is lawful and in accordance with applicable laws
• iii.Update this Policy to reflect any significant changes in our data processing practices
• iv.In certain circumstances, we may process your personal data without your explicit consent where such processing is permitted under applicable privacy laws, including but not limited to:
  • Compliance with legal obligations;
  • Protection of vital interests;
  • Performance of tasks in the public interest; and
  • Legitimate interests pursued by us or a third party, where such interests are not overridden by your rights.

• i.We retain your data as long as necessary to provide you with our Services and fulfill the purposes for which it was collected;
• ii.We retain data as required to comply with applicable laws, including tax, accounting, and regulatory requirements;
• iii.We retain data for legitimate business purposes such as:
  • Dispute resolution and enforcement of agreements
  • Fraud prevention and security
  • Record-keeping and audit requirements
  • Compliance with legal obligations
• iv.We may retain certain information even after you stop using our Services or your account is terminated, as permitted or required by law
• v.We will destroy, delete, or anonymize your personal data when we have reasonably determined that:
  • The purpose for which the personal data was collected is no longer being served by its retention;
  • Retention is no longer necessary for legal, regulatory, or legitimate business purposes
  • No other lawful basis or legitimate interest warrants further retention; and
  • You have withdrawn consent (where consent was the basis for processing) and we have no other legal ground for retention.
• vi.If you cease using our Services, or if your permission to access our platforms, games, or Services is terminated or withdrawn, we may continue to store, use, and disclose your personal data in accordance with this Policy and applicable laws.
• vii.Subject to applicable law, we may securely dispose of your personal data without prior notice to you once the retention period has expired or when retention is no longer necessary.
• viii.You have the right to request information about how long we retain your personal data and to request deletion of your data in certain circumstances.

• i.Our subsidiaries, affiliates, parent companies, and related corporations;
• ii.Other users of our Services in connection with social features, multiplayer gaming, leaderboards, and user interactions;
• iii.Contractors, agents, and third-party service providers who support our business operations, including:
  • Payment and financial services providers
  • Information technology and cloud service providers
  • Game development and publishing partners
  • Advertising, marketing, and analytics partners
  • Customer support service providers
  • Data centers and hosting providers
  • Communication and telecommunication companies
• iv.Governmental, regulatory, or law enforcement authorities having jurisdiction over the Company, as required by applicable laws;
• v.Buyers, successors, or counterparties in the event of a merger, acquisition, restructuring, sale of assets, or similar business transaction involving the Company or its affiliates; and
• vi.Any other parties to whom disclosure is necessary for the Purposes stated in this Policy.

• i.Do not allow children under your care to submit personal data to us without your supervision and consent;
• ii.Review and understand our Terms and this Policy; and
• iii.Monitor and guide your child's use of our Services.

• i.Consent to the processing of such child's personal data;
• ii.Accept and agree to be bound by the terms of this Privacy Policy on behalf of such child; and
• iii.Assume responsibility for the child's activities and use of our Services.

• i.Close any accounts used exclusively by such children;
• ii.Remove and delete any personal data submitted without proper parental consent; and
• iii.Take any other action required under applicable laws.

• i.Google Play Services
• ii.AdMob and its ad network SDKs
• iii.Google Analytics for Firebase
• iv.Firebase Crashlytics
• v.Facebook
• vi.Third-party platforms like MMP

• i.Access your identifiable information (name, User ID, IP address);
• ii.View your activity and session data; or
• iii.Request additional information directly from you.

• i.India; or
• ii.Other countries where our affiliates, service providers, or data centers operate.

• i.Ensuring adequate security measures at all processing locations;
• ii.Requiring contractual protections from third parties handling your data; and
• iii.Complying with applicable laws regarding overseas data transfers.

• i.It is no longer necessary for the purposes collected;
• ii.You withdraw consent and no other legal basis applies;
• iii.You object to processing based on legitimate interest;
• iv.You no longer wish to receive marketing communications; or
• v.You believe processing is unlawful.

We may retain data where valid legal grounds exist and will inform you accordingly.

• i.you believe the Personal Data is not accurate, for the period it takes for us to verify whether the Personal Data is accurate;
• ii.we wish to erase the Personal Data, but you want us to just store it instead;
• iii.we wish to erase the Personal Data as it is no longer necessary for our purposes, but you require it to be stored for the establishment, exercise or defense of legal claims; or
• iv.you have objected to us processing Personal Data we hold about you on the basis of our legitimate interest and you wish us to stop processing the Personal Data whilst we determine whether there is an overriding interest in us processing and retaining such Personal Data.

Additional Notice for Users Whose Data is Subject to California Law

• i.For purposes of the California Consumer Privacy Act ("CCPA"), we do not "sell" personal information and in the past twelve months prior to the effective date of this Policy did not sell any personal information of our users, as defined under the CCPA. The California "Shine the Light" law also gives residents of California the right under certain circumstances to opt out of the sharing of certain categories of personal information (as defined in the Shine the Light law) with third parties for their direct marketing purposes. We do not share your personal information with third parties for their own direct marketing purposes.
• ii.The personal information that Company collects, uses and/or discloses and has collected, used, and/or disclosed from users as set forth above in the twelve months prior to the effective date of this Policy, may include personal information as defined under the CCPA, depending on how you have accessed the Site and interacted with us.
• iii.In accordance with the CCPA or other applicable law, you may have the right to: (i) request confirmation of whether we are processing your personal information; (ii) obtain access to or a copy of your personal information; (iii) receive an electronic copy of your personal information or ask us to send that information to another company; (iv) restrict our uses of your personal information, including the right to opt in or opt out of the sale of your personal information to third parties, depending on applicable law; (v) seek correction or amendment of inaccurate, untrue, incomplete, or improperly processed personal information; and (vi) request erasure of personal information held about you by the Company, subject to certain exceptions prescribed by law.
• iv.If you would like to exercise any of these rights, please contact us as set forth below by sending an email to our Personal Data Protection Officer. We will process such requests in accordance with applicable laws. To protect your privacy, we may need to take steps to verify your identity before fulfilling your request. If you are a California resident, you have the right not to receive discriminatory treatment by us for the exercise of your rights conferred by the CCPA.